July 12, 2020

AMAZON SEO Rank Higher Sell More

By shyam

How You Dominate the Amazon Search And Become the Big Player of Your Niche :-

Amazon is the greatest product search engine in the world. The majority of product searches start on e-commerce sites such as Amazon nowadays.

Three times more user search for products on Amazon than they do on Google. SEO (Search Engine Optimization) is well-known to website owners for quite a long time.

Amazon sellers need to know what and how buyers search for products and what makes them purchase eventually.

Many sellers have given up their dream of being a successful and independent Amazon seller. With dreams and mental warehouse filled with frustration succumbed to the pressure of their rivals.

I don’t want this happening to you.

Whenever a potential buyer enters a keyword in the search bar thousands, sometimes millions of products, compete for the profit generating rankings on the first page of the search results.

Unlike to Google SEO, most Amazon sellers don’t know about marketplace SEO or don’t know how to optimize their listings for the Amazon algorithm .

The likelihood that your competitor uses active SEO is relatively low, but this could change in the near future.

With the simple optimization tactics, your products have the chance to be exposed to more buyers which will result in more sales and greater profit for you to make your dream of a successful Amazon business come true.

Amazon SEO vs. Google SEO and their differences:-

both companies work with search engines, their business goals or totally different from one another .

Google provides web-related information like websites or pictures and Amazon shows products that people can purchase.

Also, both algorithms are secret, and now one has decoded them entirely.

Google’s main goal is to supply users with information that matches their search intent best.

Amazon uses a search engine to display product since they earn money whenever someone buys a product.

so , on amazone products that will likely lead to a sale will be preferred over products with a low selling likelihood.

How the Amazon Algorithm Works :-

for profit-maximizing Amazon ranks products from high likelihood to generate a sale on top to the low likelihood of sales on the last search results pages.

What sells good ranks better :-

I will give you a step-by-step action plan to get your products ranked better and sell more.

boost Amazon ranking fall in one of two categories :-

1:- Relevancy Factors

The aim is to increase relevancy for all relevant keywords that a potential customer could enter in the search bar to find your product.

2)   Performance Factors

Click-Through-Rate (CTR) – The ratio the number of clicks a product gets in relation to not generating a lead to the sales page (product detail page) when getting displayed in the search result.

When a product gets shown to 100 customers in the results page and 10 of these buyers click on the listing, the CTR for that product would be 10%.

Conversion Rate (CR) – The Ratio of total users on a product page to users that actually bought the product.

If out of 100 users that landed on the product page 10 hit the buy button, the CR is 10%.

Optimization Strategy:-

From the two fundamental ranking factors, we can derive three measures that lead to more sales and better rankings.

  1. The product needs to be ranked for certain keywords
  2. Potential buyers must click on the product a be led to the sales page
  3. The user needs to be convinced that this is the right product and eventually purchase

Remember: Amazon SEO is the strategic optimization to receive superior rankings for relevant keywords to lead prospective buyers to the sales page and convince them to purchase the product.

Why you Need a Keyword Research?

Keywords are specific terms or phrases that user type into the search bar on Amazon to find products they are interested in.

If you don’t know your relevant keywords you will lose many buyers to your competitors.

The Aim of the Keyword Research ?

it’s worth to detect as many relevant keywords as possible because your offers will be exhibited to more buyers that eventually could decide to buy your product.

How to Do a Keyword Research ?

some other keyword tools that work pretty neat.







Amazon provides four possibilities to place keywords and connect them to your listing.

  • Product title
  • Bullet list
  • Keywords (Seller Central)
  • Product description

Product Title Mistakes :-

Unspecific – too few details (especially with complex products)

Keywords – too few or irrelevant keywords

Incorrect or irrelevant information

Poor readability of the title

Information that Can Be Included in the Title:


The exact product name Size

Quantity Color Material

Performance indicators (e. g. storage space, energy consumption)

Customer Reviews IS ONE OF THE IMPORTANT part of selling :-

What frustrates the customers?

Inferior quality

Product is different than expected

Wrong product

Expired delivery time

Poor service

What Can I Do When I Have Received a Negative Review?

Each of the review management measures can result in four different outcomes.

  1. The customer deletes the negative review
  2. The customer modifies the review (more stars)
  3. The review gets deleted by Amazon
  4. The review remains as it is

Review infringements that allow reporting an abuse:-

Review is written by a competitor for commercial purpose Paid review

Refers to other opinions or reviews Inadequate language or insults

Includes advertising, contact information, or external links Information about alternative purchase opportunities.

Dos & Don’ts of commenting a review :-

Do – Personal greeting e. g. “Dear [customer name]” Do – Apologizing for the inconvenience

Do – Offer concrete solutions

Do – Inviting the customer to contact your service or if you don’t have a service team invite them to get in contact with you

Do – In the case of unjustified complaints you can point out that the information given in the product description clearly indicates what to expect from the product. Make sure that you write in a friendly and non-emotional manner.

Don’t – Making the customer responsible for his dissatisfaction. Comments such as “If you would have read the description carefully enough…” are a big taboo, of course.

Don’t – Ultra-long comment where you justify yourself. “The color seen on the images only differs from the real color because I used the wrong filter on my camera that day.”

Don’t – Any rude comments about the customer. This would only show that you can’t deal with critique and that you aren’t a trustworthy seller when it comes to issues.

A – Big Thanks to content has been created with the help of Axton .